Grow your small service based business

increase revenue while boosting long-term value

We help small, service based businesses in Arizona close more sales, improve ROI on marketing, fuel growth and eventually exit wealthy.

“You can grow and scale your business in a way that feels genuine and stay true to your values and your vision.”

You can increase your revenue and scale your business with One on one consulting using Our Common Sense Sales Method.

In the last three decades, I've helped businesses across a wide range of industries in increasing their revenue and scaling their business. These industries span from construction and maintenance to events and multisport, staffing and coaching, family entertainment, retail sales, food service, professional services, and beyond. Through my experience, I've come to realize that the fundamental principles essential for growing and scaling a business remain rooted in common-sense practices, no matter the industry.

I have helped solopreneurs, small business owners, multi-million-dollar business executives, and large corporations in growing their revenue and increasing the value of their businesses.

“Wendy is a tremendous talent when it comes to business. She played a key role in helping StormWater Pros get to the next level in growth. Her expertise in platforms, data transformation, and automating processes allowed our company to obtain the additional customers and sales needed to grow and progress the company.

Thank you Wendy for your time at StormWater Pros. We couldn’t have gotten to where we are now had you not helped us progress. Your time in our business was extremely important and we needed you greatly. Thanks again.”

- Brig Christensen Founder, CEO StormWater Pros

“This makes so much sense”

- All Steady On Tech Clients

Being a small business owner can be frustrating. You’re probably wearing multiple hats and spending your time working in the business not on the business. You’ve seen all those offers from gurus and coaches promising to help you grow your business with a one size fits all, impersonal, group approach. If you’re like a lot of our clients, you’ve probably completed those programs only to find yourself in the same situation you were in before and frustrated that something that supposedly works for everyone didn’t work for you.

I created the Common Sense Sales Method to help small business owners just like you. One on one consulting and implementation of our STEADY ON TECH framework allow you to maximize the ROI on your marketing spend and increase your revenue while freeing up your time and preparing you to exit your business wealthy. Once I start educating and working with my clients, the phrase I most often hear is “this makes so much sense”.

The STEADY ON TECH framework is based our Common Sense Methodology to help you put a solid sales foundation into place to close more sales, optimize your process and systems to increase revenue, automate repetitive tasks to free up time and use data to scale your business so you can exit wealthy.

How would like to have control over your business revenue and growth?

I’m writing to strongly recommend Wendy Cornell, who demonstrated exceptional growth, commitment and leadership during her tenure at Over The Road Apparel. In my capacity as CEO, I had the priviledge of overseeing Wendy’s progression through pivital roles in the company. Wendy made many milestones in her journey with OTR Apparel which shaped the companies success. Her keen eye for detail and ability to lead a team towards operational success was evident. With Wendy’s accrued experience, she transitioned the entire vision to a marketable and innovative product line. Wendy is a rare leader that takes businesses and expands them into a true reality. She fosters a culture of respect and trust while bringing creative solutions to any problem.

- Mandy Roth Owner/CEO MeadowLark Companies

How We Help

One on One Consulting

The STEADY ON TECH framework is based on our Common Sense Sales Method and designed to stand the test of time. No gimmicks, trendy marketing tactics or time wasting “silver bullets”. The Common Sense Sales Method puts time tested methods, systems and practices into place that will allow your business to continue to grow and scale with the changing economy, trends or changes in your market.

  • It’s one thing to have a goal and a plan, it’s another to make it happen. We’re experts in implementation and execution.

  • We’ll work together to find the winning formula. Practice is truly what makes perfect. Begin to build on your foundation with offers, messaging and conversations that allow you to learn how you can best serve your market and leverage your expertise for maximum results.

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  • Have better conversations that don’t make you feel uncomfortable. Continue to talk about your business that you love with a few key adjustments that can make all the difference in turning a prospect into a customer.

  • Automations are the key to growing your business. Leverage technology to automate processes and communication. We’ll help you automate those things that are repetitive so you can free up time to give your clients more personal service.

  • We want you to know your numbers so you can sleep better at night, make business decisions with more confidence and understand your business value when you look to exit your business. Replace endless spreadsheets, formulas and reports with easy to understand and actionable dashboards.

  • We believe in educating our clients. We’ve put together a toolbox of visuals, explanations and resources to empower our clients to participate and grow along with their business every step of the way.

We move the needle in business. We work with you on the sales side of the business to maximize ROI on your time and money, leveraging all your hard work to grow and scale your business.

“Wendy is a true systems thinker a Ia Peter Senge. When working on a project she does a great job completing the project or task at hand but more importantly identifies the upstream and downstream process implications of the project to ensure it aligns with other functional areas of the organization in a holistic manner. Her ability to tie a simple marketing project into the finance and accounting groups or a field operations project back to sales staff in a practical way facilitates the necessary platform and foundation for broader business growth and stability.”

- Lennie Torres, Partner Silver Peak Partners

grow with Our steady on tech framework

Turn all your hard work into a scaleable business

steady

The STEADY Framework helps you create a solid SALES FOUNDATION to grow your business and scale to sell.

on

The ON Framework is about OPTIMIZING. Save time and money while fueling growth and revenue through systems and automations.

tech

The TECH Framework gets you out of the day to day so you can start working on the business. Customized data dashboards that are easy to understand make business decisions easy.

Actions Speak Louder than words

Let’s meet! I’d love to share more about myself and learn more about you and your business.  You’ll also leave our meeting with 2 ways you can immediately begin to close more sales and start to grow your business because I believe in always adding value and providing an ROI on your time.

“Have you ever had a person that saw your vision clearly long before you did? That is Wendy Cornell for me.

Wendy created a website and sales plan that truly brought my company to the next level. The concepts she brought to the table are still in use today. She truly is a mastermind!”

- Emily Sadler CEO and Founder of ETC. By Emily

If this describes you, we can help.

  • Frustrated that marketing just isn’t working.

  • Feeling like you’re just guessing at what might work.

  • Suffering from seasonality and cash flow issues.

  • Overwhelmed by all the frameworks, playbooks, and systems that claim to be the secret to success but leave you more confused and overwhelmed than when you started.

  • Too busy working in the business to enjoy what you’ve built.

 “The definition of insanity is doing the same thing over and over again and expecting different results”

-Albert Einstein

Steady On Tech and our Common Sense Sales method is a fit if you are:

  • A small service based business in Arizona.

  • You're currently making money in your business and wondering what the next step is to increase your revenue and free up your time. 

  • You’re ready to invest in growing your business as long as there is a guaranteed ROI. 

  • You’ve seen, thought about or tried one or more of the millions of programs and offers promising to grow your business, but are just not interested in an impersonal, one size fits all, group approach to your business. 

  • You want a hands-on, local consultant that will treat your business with passion and purpose just like you. 

  • You want to work with a consultant that will take the time to understand your market, competitors, and unique service to realize your goals quicker. 

  • You want the option to exit your business wealthy. 

  • You’re ready to get started now.

“Wendy elevated how we looked at and leveraged our data to drive more revenue with less people. Not only is she a great salesperson, she’s got a natural eye for what drives growth.”

- Tricia Dempsey CEO and Creator of ThriveHer Passport

“I had the pleasure of working with Wendy while with a national FEC. It was an honor and absolute pleasure to be team member and peer. Although I’ve had a decades-long career, I never failed to learn more from Wendy. Not only does she have boundless energy, her out of the box thinking propelled not only her mission, but the mission of all those around her. She is a rare example of one that can put plans into motion and produce measurable successes because of it.”

- Cristina Madridejos Mancini

If your business were making more money and taking less of your time, what would your life look like?

What innovations could you make, passions could you pursue and trips could you take?

Schedule a time to meet and see if our Consulting service are a good fit for your business.

Let’s meet. You’ll leave our meeting with 2 ways you can immediately begin to close more sales and start to grow your business because I believe in always adding value and providing an ROI on your time.

After 30 years of producing events, I was extremely fortunate to have Wendy join our team and reenergize my staff and our events. Her boundless creative energy, innovative ideas, and strong drive to succeed, helped super charge and grow our events, and my company. She helped create a very successful rebranding of my company and was a driving force in adding themes to many of our existing events and creating new themed events to help us capture additional event participants and grow revenue.

Being a night owl, I often worked into the wee hours of the morning and would send off emails and comments to Wendy on projects we were working on. It was not uncommon to see a reply come back within minutes because she was also up late working on the same projects. When you produce events, the countdown clock does not stop. Wendy would often work through the night to ensure the event went off as planned and exceeded the expectation of the participants. Her energy is endless!

Wendy helped my company get to the next level and many of her ideas and processes are still being implemented today, 10 years later! Thanks Wendy, for helping make Sommer Sports a leader in the event industry!

- Fred Sommer President Sommer Sports